Why Product Management and Innovation Fail
and What to do About it

Friday, January 13th

9:00 AM Pacific Time

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Chris Frandsen

Chad McAllister

Not every new product or updated version of a product is a success. Product managers can use the same processes, proceeding step by step, yet have different outcomes. In one case they create a market-winning product. In another case, the product is a dud and fails to win over customers.

What is going on here? Why does product management and innovation "work" some of the time but not all of the time?

Join us to learn how to increase your success rate and create more market winners and fewer duds!

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